Google optimization

Google Optimization
1. The Anatomy of a Large Scale Hypertextual Web Search Engine
Sergey Brin and Lawrence Page Computer Science Department, Stanford University

2. Ranking search results by reranking the results based on local inter-connectivity
Google Inc.

3. Information retrieval based on historical data

4. Detecting duplicate and near-duplicate files
Google Inc.

5. Techniques for finding related hyperlinked documents using link-based analysis
Google Inc.

6. Methods and apparatus for using a modified index to provide search results in response to an ambiguous search query
Google Inc.

7. Information extraction from a database
Google Inc.

9. Method and apparatus for ranking Web page search results
Alta Vista Company.

10. Method for identifying related pages in a hyperlinked database
Overture Services, Inc

Some of the other topics covered will be

• The top three reasons sites get banned from search engines, and how to avoid them
• Why doorway pages are often ignored, and don't help site rankings
• What you must know about keyword stuffing and why it could get your site banned
• The best possible architecture for your site and the worst (that guarantees your site will be skipped over by search engines)
• Tips for choosing the best possible keyword phrases for your site and how to identify the "duds"
• Where to gain free access to keyword generating software that professional SEO firms use
• Why where you place your keywords is vital and can make your site visible or invisible to search engines
• How much content you must have and how to know when you have too much
• Copywriting tricks and methods used by professional SEO copywriters
• Why placing keywords and phrases in your meta tags isn't effective any longer and where you should be placing them
• How to discover which keyword phrases work best and which ones don't-within days
• Common mistakes that most people make in linking and one proven method that works
• How to analyze your site's link popularity: tricks that the pros use, that don't cost you a penny!
• The truth about FFA's and why you don't want to use them
• Make paid listing programs work for you, and get your site ranked faster
• How to find high-quality links that will make your site rankings skyrocket
• The fool-proof method of getting others to link to your site
• How to analyze your site listing the way search engines do-free!
• Methods your top competitors use to get their rankings and how to use them yourself!
• Two things your customers are looking for when they use search engines and how to make sure your site has them!
• Site designs that will power your site to higher site rankings and increase customer buying behavior
• Choosing memorable domain names that search engines love!
• What you need to know about how search engines and directories work, to get the most from listings
• Insider tips on how sites get ranked and why they don't
• How to get top ranking on all of the major search engines including google and yahoo
• What search engines are really looking for and how to give it to them
• The big three search engines and why you must get ranked on these for success
• Foolproof methods for search engine submission that work and one you must avoid at all costs